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Fallout new vegas run button8/17/2023 Other athletes with BodyArmor equity include Mike Trout, Rob Gronkowski, Mookie Betts, Naomi Osaka and James Harden. That starts with the late Kobe Bryant, who bought 10% of the company back in 2014 for $6 million, and whose estate will see $400 million as a result of this week’s deal. The deal values BodyArmor at $8 billion, and will produce a hefty payoff for the many athletes that have invested over the past decade. On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including Coca-Cola’s decision to buy the remainder of sports drink maker BodyArmor.
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